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Principles Of Strategic Communication eBook

by Derina Holtzhausen, Bobbi Kay Lewis e Jami Fullerton
Book eBook
language: english
Publisher: TAYLOR & FRANCIS, October of 2025 ‧
83,46€
75,11€
10% OFF
IMMEDIATE AVAILABILITY
Ebook for ADE
This fully revised second edition introduces students to the theories of strategic communication and their application to everyday practice. Key updates include the use of AI in the practice of strategic communication, personal branding, and social responsibility in an era of disinformation and models for ethical decision making.

Principles Of Strategic Communication

by Derina Holtzhausen, Bobbi Kay Lewis e Jami Fullerton

Property Description
ISBN: 9781040441831
Publisher: TAYLOR & FRANCIS
Release Date: October of 2025
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9781040441831
Acessibilidade: Ver características de acessibilidade indicadas pelo editor