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Publisher: TAYLOR & FRANCIS LTD, June of 2025 ‧
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Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.

Consumer Decision-Making, Analytics And Ai

by John Harvey, Gavin Smith, Andrew (Nottingham University Business School, Uk) Smith, Georgiana Nica-Avram, Evgeniya Lukinova, Roberto Mansilla e James Goulding

Property Description
ISBN: 9781032830445
Publisher: TAYLOR & FRANCIS LTD
Release Date: June of 2025
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 142
Format: Book
Collection: Routledge Studies In Marketing
Categories: Books in English > Dictionaries and Encyclopedias > Encyclopedias
Books in English > Social Sciences and Humanities > Psychology
EAN: 9781032830445

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