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Storytelling In Marketing And Brand Communications

by S M A Moin
language: english
Publisher: TAYLOR & FRANCIS LTD, May of 2026 ‧
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Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights.

Storytelling In Marketing And Brand Communications

by S M A Moin

Property Description
ISBN: 9781032689487
Publisher: TAYLOR & FRANCIS LTD
Release Date: May of 2026
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Softcover
Pages: 184
Format: Book
Collection: Routledge Studies In Marketing
Categories: Books in English > Management > Marketing
EAN: 9781032689487

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