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Marketing And Gamification

Applications, Challenges, And Ethics

language: english
Publisher: TAYLOR & FRANCIS LTD, May of 2026 ‧
62,18€
43,53€
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In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics.

Marketing And Gamification

Applications, Challenges, And Ethics

Property Description
ISBN: 9781032694214
Publisher: TAYLOR & FRANCIS LTD
Release Date: May of 2026
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Softcover
Pages: 248
Format: Book
Collection: Routledge Studies In Marketing
Categories: Books in English > Management > Management and Organization
EAN: 9781032694214

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