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Consumer Behaviour And Analytics
language: english
Publisher:
TAYLOR & FRANCIS LTD, August of 2019 ‧
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SYNOPSIS
This volume provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this text reviews the issues and concepts essential for navigating this new terrain. It demonstrates how we can use data driven insight and research in order to inform knowledge driven decision making.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781138592650 |
| Publisher: | TAYLOR & FRANCIS LTD |
| Release Date: | August of 2019 |
| Language: | English |
| Dimensions: | 233 x 159 x 12 mm |
| Cover: | Softcover |
| Pages: | 204 |
| Format: | Book |
| Collection: | Mastering Business Analytics |
| Categories: |
Books in English
>
Management
>
Management and Organization
Books in English > Others |
| EAN: | 9781138592650 |
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