Capa do artigo Consumer Behaviour And Analytics

Consumer Behaviour And Analytics

Data Driven Decision Making

by Andrew (Nottingham University Business School, Uk) Smith
language: english
Publisher: TAYLOR & FRANCIS LTD, August of 2019 ‧
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This volume provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this text reviews the issues and concepts essential for navigating this new terrain. It demonstrates how we can use data driven insight and research in order to inform knowledge driven decision making.

Consumer Behaviour And Analytics

Data Driven Decision Making

by Andrew (Nottingham University Business School, Uk) Smith

Property Description
ISBN: 9781138592643
Publisher: TAYLOR & FRANCIS LTD
Release Date: August of 2019
Language: English
Dimensions: 159 x 235 x 20 mm
Cover: Hardcover
Pages: 204
Format: Book
Collection: The Law Of Financial Crime
Categories: Books in English > Social Sciences and Humanities > Psychology
EAN: 9781138592643

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ANDREW (NOTTINGHAM UNIVERSITY BUSINESS SCHOOL, UK) SMITH

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