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Marketing Insights From A To Z

80 Concepts Every Manager Needs To Know

by Philip (Northwestern University) Kotler e Philip Kotler
language: english
Publisher: JOHN WILEY & SONS INC, March of 2003 ‧
36,49€
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In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler's distinguished forty-year career in the business.

Marketing Insights From A To Z

80 Concepts Every Manager Needs To Know

by Philip (Northwestern University) Kotler e Philip Kotler

Property Description
ISBN: 9780471268673
Publisher: JOHN WILEY & SONS INC
Release Date: March of 2003
Language: English
Dimensions: 155 x 234 x 19 mm
Cover: Hardcover
Pages: 224
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780471268673

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