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Nostalgic Branding In The Toy Industry eBook
language: english
Publisher:
TAYLOR & FRANCIS, April of 2025 ‧
see product details
28,61€
10% OFF
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IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgic brands using the toy market as an example.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781040362440 |
| Publisher: | TAYLOR & FRANCIS |
| Release Date: | April of 2025 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Collection: | Routledge Focus On Business And Management |
| Categories: |
eBooks in English
>
Economics, Finance and Accounting
>
Economy
eBooks in English > Management > Advertising |
| EAN: | 9781040362440 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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