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Nostalgic Branding In The Toy Industry

by Magdalena Grebosz-Krawczyk e Kamil Lubinski
language: english
Publisher: TAYLOR & FRANCIS LTD, July of 2026 ‧
32,43€
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This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgic brands using the toy market as an example.

Nostalgic Branding In The Toy Industry

by Magdalena Grebosz-Krawczyk e Kamil Lubinski

Property Description
ISBN: 9781032998008
Publisher: TAYLOR & FRANCIS LTD
Release Date: July of 2026
Language: English
Dimensions: 138 x 216 x 20 mm
Cover: Softcover
Pages: 134
Format: Book
Collection: Routledge Focus On Business And Management
Categories: Books in English > Management > Advertising
EAN: 9781032998008