Capa do artigo Nostalgic Branding In The Toy Industry
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Nostalgic Branding In The Toy Industry eBook

by Magdalena Grebosz-Krawczyk e Kamil Lubinski
Book eBook
language: english
Publisher: TAYLOR & FRANCIS, April of 2025 ‧
31,79€
28,61€
10% OFF
IMMEDIATE AVAILABILITY
Ebook for ADE
This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgic brands using the toy market as an example.

Nostalgic Branding In The Toy Industry

by Magdalena Grebosz-Krawczyk e Kamil Lubinski

Property Description
ISBN: 9781040362419
Publisher: TAYLOR & FRANCIS
Release Date: April of 2025
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Routledge Focus On Business And Management
Categories: eBooks in English > Economics, Finance and Accounting > Economy
eBooks in English > Management > Advertising
EAN: 9781040362419

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