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Nostalgic Branding In The Toy Industry

by Magdalena Grebosz-Krawczyk e Kamil Lubinski
Book eBook
language: english
Publisher: TAYLOR & FRANCIS LTD, April of 2025 ‧
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This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgic brands using the toy market as an example.

Nostalgic Branding In The Toy Industry

by Magdalena Grebosz-Krawczyk e Kamil Lubinski

Property Description
ISBN: 9781032997995
Publisher: TAYLOR & FRANCIS LTD
Release Date: April of 2025
Language: English
Dimensions: 138 x 216 x 20 mm
Cover: Hardcover
Pages: 134
Format: Book
Collection: Routledge Focus On Business And Management
Categories: Books in English > Management > Advertising
EAN: 9781032997995