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Digital Brand Management

Understanding Consumers And Communication In The Digital Age

by Dagna Siuda e Magdalena Grebosz-Krawczyk
Book eBook
language: english
Publisher: TAYLOR & FRANCIS LTD, September of 2025 ‧
209,54€
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In today’s fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process. This book provides an in-depth exploration of brand management in the digital world, covering its historical evolution, theoretical foundations, and strategic applications.

Digital Brand Management

Understanding Consumers And Communication In The Digital Age

by Dagna Siuda e Magdalena Grebosz-Krawczyk

Property Description
ISBN: 9781041087182
Publisher: TAYLOR & FRANCIS LTD
Release Date: September of 2025
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 204
Format: Book
Collection: Routledge Studies In Marketing
Categories: Books in English > Management > Advertising
EAN: 9781041087182

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