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H2h Marketing eBook

The Genesis Of Human-To-Human Marketing

by Philip Kotler, Uwe Sponholz e Waldemar Pfoertsch
language: english
Publisher: Springer International Publishing, December of 2020 ‧
52,99€
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In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.

H2h Marketing

The Genesis Of Human-To-Human Marketing

by Philip Kotler, Uwe Sponholz e Waldemar Pfoertsch

Property Description
ISBN: 9783030595319
Publisher: Springer International Publishing
Release Date: December of 2020
Language: English
Format: eBook
File Format and Compatibility:
Collection: Business And Management
Categories: eBooks in English > Management > Marketing
eBooks in English > Social Sciences and Humanities > Psychology
EAN: 9783030595319
Acessibilidade: Ver características de acessibilidade indicadas pelo editor