Branding Japanese Food
From Meibutsu To Washoku
de Yasuhara Miho e Katarzyna J. Cwiertka
Sobre o livro
Explores the use of food for the purpose of place branding in Japan. At the centre of the narrative is the 2013 inscription of ""Washoku, traditional dietary cultures of the Japanese, notably for the celebration of New Year"" on UNESCO's Representative List of the Intangible Cultural Heritage of Humanity.