Search Results

ENGLISH

Marketing Cases From Emerging Multinational Enterprises (Emnes) - National Brands Asserting Themselves On The Global Stage

~~270,36€~~ 243,32€ 10% OFF

free shipping

 Globalization has changed the world economic picture and emerging markets have developed very fast. This book explores the ways in which emerging multinational enterprises (eMNEs) work to become competitive global brands.
ENGLISH

Nordic Case Collection On Sustainability And Transition To A Circular Economy

by Gitte Haar

~~86,11€~~ 77,50€ 10% OFF

 Drawing on a network within the Nordic Circular Hotspot, this collection provides actionable strategies and supports the growing knowledge of the transition to a green and circular economy.
ENGLISH

Marketing Cases From Emerging Multinational Enterprises (Emnes) - National Brands Asserting Themselves On The Global Stage

~~264,34€~~ 237,91€ 10% OFF

 Globalization has changed the world economic picture and emerging markets have developed very fast. This book explores the ways in which emerging multinational enterprises (eMNEs) work to become competitive global brands.
ENGLISH

H2h Marketing - Case Studies On Human-To-Human Marketing

~~121,66€~~ 109,49€ 10% OFF

free shipping

 H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.
ENGLISH

Sustainable Transformation Strategy - Casebook On Corporate Sustainability In Practice

by Melina Corvaglia-Charrey, Melissa Demartini e Paolo Taticchi

~~74,34€~~ 66,91€ 10% OFF

free shipping

 This casebook demonstrates how companies can design and execute corporate sustainability strategies into their overall business strategy to achieve sustainable transformation.
ENGLISH

Family Business Cases - Insights And Perspectives From The United Arab Emirates

~~94,62€~~ 85,16€ 10% OFF

free shipping

 This book provides insights into family businesses in the United Arab Emirates (UAE) using a unique collection of case studies that help gain a comprehensive understanding of UAE family firms' profiles and the ways they respond to everyday challenges and future disruptions.
ENGLISH

Marketing Case Studies In Emerging Markets - Contemporary Multi-Industry Issues And Best-Practices

~~79,49€~~ 71,54€ 10% OFF

 There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed economies. However, these markets have a diverse consumer base with unique needs and preferences. As a result, companies in these markets face different challenges and opportunities. Unfortunately, there is a lack of marketing cases from these markets. This book presents actual real-world marketing cases in these markets offering an in-depth look at some of the issues faced by companies in different industries. It is hoped that the cases would serve as valuable reference material for academics, students, professionals in marketing, business strategy, and other related fields as well as policymakers, to better understand the challenges of these markets, and develop strategies to succeed in them.
ENGLISH

Business Cases In Organisation Behaviour And Hrm - Perspectives From India

~~175,73€~~ 158,16€ 10% OFF

free shipping

 This book provides perspectives on various dimensions of organizational behavior (OB) and human resource management (HRM) in an ever-changing world.
ENGLISH

An Instructor'S Manual To H2h Marketing Case Studies - Teach Human-To-Human Marketing Effectively

by Kejsi Sulaj, Philip Kotler, Uwe Sponholz e Waldemar Pfoertsch

~~67,58€~~ 60,82€ 10% OFF

free shipping

 The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization.
ENGLISH

Responsible Consumption And Sustainability - Case Studies From Corporate Social Responsibility, Social Marketing, And Behavioral Economics

87,86€ + 10% CARD

free shipping

 This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market.
ENGLISH

Impacts Of Covid-19 On Supply Chains - Disruptions, Technologies, And Solutions

~~184,84€~~ 166,36€ 10% OFF

 This book examines the effects of the pandemic on supply chains and consequent adjustments made by companies to cope with these effects. This research sheds light on the challenges faced by diverse industries during the COVID and post-COVID periods and the solutions employed by companies to tackle them. The book covers several strategies, such as fulfillment strategies, inventory management, insourcing/outsourcing decisions, agile operations adaptation, capacity management, supplier management, forecasting, and business analytics undertaken by firms and institutions to quickly adapt their supply chains to manage risks and operations during the pandemic. Through numerous cases studies, it explores the roles and impacts of new algorithms and technologies, such as digitization, blockchain, artificial intelligence, and machine learning methods, in risk mitigation and management in healthcare, logistics, manufacturing, automotive, food and beverage, and retail industries during and after the COVID-19 pandemic. Written by professionals and academics, it presents invaluable insights gained from managing disruptions during and after the COVID-19 pandemic and identifies the factors for companies and industries to consider in making their supply chains resilient to similar disruptions. This invaluable resource particularly caters to researchers in academia or industry, practitioners, and graduate students alike.
ENGLISH

Instructor'S Manual To H2h Marketing Case Studies - Teach Human-To-Human Marketing Effectively

by Kejsi Sulaj, Philip Kotler, Uwe Sponholz e Waldemar Pfoertsch

~~66,24€~~ 59,62€ 10% OFF

 The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization.
ENGLISH

Business Cases In Organisation Behaviour And Hrm - Perspectives From India

~~131,84€~~ 118,66€ 10% OFF

 This book provides perspectives on various dimensions of organizational behavior (OB) and human resource management (HRM) in an ever-changing world.
ENGLISH

H2h Marketing - Case Studies On Human-To-Human Marketing

162,21€ + 10% CARD

free shipping

 H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.
ENGLISH

Family Business Cases - Insights And Perspectives From The United Arab Emirates

~~92,74€~~ 83,47€ 10% OFF

 This book provides insights into family businesses in the United Arab Emirates (UAE) using a unique collection of case studies that help gain a comprehensive understanding of UAE family firms' profiles and the ways they respond to everyday challenges and future disruptions.
ENGLISH

H2h Marketing - Case Studies On Human-To-Human Marketing

118,59€ + 10% CARD

 H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.
ENGLISH

Responsible Consumption And Sustainability - Case Studies From Corporate Social Responsibility, Social Marketing, And Behavioral Economics

66,24€ + 10% CARD

 This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market.
ENGLISH

Social Marketing And Sustainable Development Goals (Sdgs) - Case Studies For A Global Perspective

158,34€ + 10% CARD

 They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs.
ENGLISH

Sustainable Transformation Strategy - Casebook On Corporate Sustainability In Practice

by Melina Corvaglia-Charrey, Melissa Demartini e Paolo Taticchi

101,38€ + 10% CARD

free shipping

 This casebook demonstrates how companies can design and execute corporate sustainability strategies into their overall business strategy to achieve sustainable transformation.
ENGLISH

Social Marketing And Sustainable Development Goals (Sdgs) - Case Studies For A Global Perspective

162,21€ + 10% CARD

free shipping

 They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs.
ENGLISH

Sustainable Transformation Strategy - Casebook On Corporate Sustainability In Practice

by Melina Corvaglia-Charrey, Melissa Demartini e Paolo Taticchi

72,86€ + 10% CARD

 This casebook demonstrates how companies can design and execute corporate sustainability strategies into their overall business strategy to achieve sustainable transformation.
ENGLISH

Building Trust In Startup Communication - Exploring The Interplay Of Arguments And Stories In The Case Of The Nikola Corporation

by Marius Born

~~60,82€~~ 54,74€ 10% OFF

free shipping
ENGLISH

Business Cases In Organisation Behaviour And Hrm - Perspectives From India

121,66€

free shipping

OUT OF STOCK OR NOT AVAILABLE

 This book provides perspectives on various dimensions of organizational behavior (OB) and human resource management (HRM) in an ever-changing world.
ENGLISH

Responsible Consumption And Sustainability - Case Studies From Corporate Social Responsibility, Social Marketing, And Behavioral Economics

60,82€

free shipping

OUT OF STOCK OR NOT AVAILABLE

 This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market.
Loading results...

View more results