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ENGLISH

Modeling Dynamic Relations Among Marketing And Performance Metrics

by Koen H. Pauwels

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 Marketing and performance data often include measures repeated over time. Time-series models are uniquely suited to capture the time dependence of both a criterion variable and predictor variables, and how they relate to each other over time. The objective of this book is to provide a foundation in these models.
ENGLISH

Granny'S Blanket

by Leggett Ka'Wanda Leggett; Illustration: Darrel Leggett e Leggett Darrel Leggett

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ENGLISH

Marketing And Firm Value

by Dominique M. Hanssens e Shuba Srinivasan

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 Presents a conceptual framework and procedure to synthesize the marketing-finance literature. The authors identify marketing-finance metrics and methods used. The book provides an overview of metrics, methods, and findings and a practical roadmap for how to conduct marketing-finance research.
ENGLISH

Adoption Of Innovations - Comparing The Imitation And The Threshold Models

by Amir Heiman, Bruce P. Mcwilliams e David Zilberman

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 Reviews the Bass model and its new generation extensions as well as the alternative approach - the threshold model, which analyses an individualâ€™s decision whether, and to what extent, to use a new technology given economic conditions.
ENGLISH

Audio And Visual Analytics In Marketing And Artificial Empathy

by Hye-Jin Kim, Li Xiao, Min Ding, Shasha Lu e Yinghui Zhou

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 Audio and Visual Analytics in Marketing addresses questions around the application and use of audio/visual data analytics for business decision making in the post-digital economy.
ENGLISH

Language Research In Marketing

by Ann Kronrod

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 Introduces researchers to the fascinating world of linguistics and shows how to conduct meaningful language research in marketing, exploring the way language influences behaviour and how language can express thoughts, emotions, and mental states in marketing contexts.
ENGLISH

The Silent Invasion Vol. 2 - The Great Fear

by Larry Hancock; Illustration: Michael Cherkas

21,88€

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ENGLISH

Breaking The Ten Set

by Sean Michael Wilson; Illustration: Michiru Morikawa

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ENGLISH

The Story Of Lee: Volume 3

by Sean Michael Wilson

15,44€

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ENGLISH

Information Relaxations And Duality In Stochastic Dynamic Programs - A Review And Tutorial

by David B. Brown e James E. Smith

82,40€

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 Reviews the information relaxation approach which works by reducing a complex stochastic Dynamic Programming to a series of scenario-specific deterministic optimization problems solved within a Monte Carlo simulation.
ENGLISH

Reflections Of Eminent Marketing Scholars

109,44€

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 Presents a collection of essays from eminent and pioneering marketing scholars. This collection of their thoughts is an inspiration for all of us in the field. These remarkable people have been not just the leaders in the field but in many cases, the very pioneers in creating their areas and subdisciplines within marketing.
ENGLISH

Privacy And Consumer Empowerment In Online Advertising

by Kinshuk Jerath e W. Jason Choi

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 Privacy and Consumer Empowerment in Online Advertising provides an overview of the different issues that are in play in consumer privacy and in empowering consumers with rights to manage the privacy of their data.
ENGLISH

Studying Healthcare From A Marketing Perspective

by Dawn Iacobucci e Deidre Popovich

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 Studying Healthcare from a Marketing Perspective is forward-looking and reflects on issues where marketers could have greater impact and use their potential roles to further improving health care. This monograph is intended to be practical and useful, and with all suggestions and recommendations deriving from solid theory.
ENGLISH

Aggregate Advertising Expenditure In The U.S. Economy - Measurement And Growth Issues In The Digital Era

by Alvin J. Silk e Ernst R. Berndt

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 Provides evidence that over the period 2000 through 2018 nominal aggregate advertising spending in the US as a share of nominal GDP has been falling. The authors further show that nominal aggregate advertising spending has become more responsive to changes in real GDP and GDP price inflation.
ENGLISH

Brands: An Integrated Marketing, Finance, And Societal Perspective

by Bobby J. Calder

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 Draws on research on the marketing-finance interface to suggest how marketing and finance can become better aligned. The overriding issue is how to use the power of brands to link marketing's role in creating value for consumers and finance's role in deploying assets to obtain the best financial returns and shareholder value.
ENGLISH

A Chronology Of Health Care Marketing Research

by Dawn Iacobucci

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 Explores marketing issues in health care. The primary focus of this book is the collection of summaries of marketing research articles which together represent what is known in academic research at the nexus of marketing and health care.
ENGLISH

Structural Models Of The Prescription Drug Market

by Andrew T. Ching, Manuel Hermosilla e Qiang Liu

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 Provides a critical review of the structural econometric research focusing on the richness and complexity of the prescription drug market and discussing future research directions.
ENGLISH

Measurement In Marketing

by Bert Weijters e Hans Baumgartner

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 Reviews important issues related to measurement, which is indispensable for empirical research in marketing. The authors distinguish three related but distinct senses to think about measurement and based on this classification discuss issues relevant to each notion of measurement.
ENGLISH

Sales Force Compensation - An Imagery Storytrends And Research Opportunities

by Dominique Rouzies e Vincent Onyemah

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 Salespeople's success is critical to their organisations' performance. Sales Force Compensation reviews the many insights provided by empirical research to date, some of which are just emerging in the marketing literature.

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