A Chronology Of Health Care Marketing Research

by Dawn Iacobucci
language: english
Publisher: NOW PUBLISHERS INC, December of 2019 ‧
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Explores marketing issues in health care. The primary focus of this book is the collection of summaries of marketing research articles which together represent what is known in academic research at the nexus of marketing and health care.

A Chronology Of Health Care Marketing Research

by Dawn Iacobucci

Property Description
ISBN: 9781680836301
Publisher: NOW PUBLISHERS INC
Release Date: December of 2019
Language: English
Dimensions: 156 x 234 x 4 mm
Cover: Softcover
Pages: 474
Format: Book
Collection: Foundations And Trends (R) In Marketing
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9781680836301