Language Research In Marketing

by Ann Kronrod
language: english
Publisher: NOW PUBLISHERS INC, April of 2022 ‧
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Introduces researchers to the fascinating world of linguistics and shows how to conduct meaningful language research in marketing, exploring the way language influences behaviour and how language can express thoughts, emotions, and mental states in marketing contexts.

Language Research In Marketing

by Ann Kronrod

Property Description
ISBN: 9781680839661
Publisher: NOW PUBLISHERS INC
Release Date: April of 2022
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Softcover
Pages: 132
Format: Book
Collection: Foundations And Trends (R) In Marketing
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9781680839661