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Language Research In Marketing
language: english
Publisher:
NOW PUBLISHERS INC, April of 2022 ‧
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SYNOPSIS
Introduces researchers to the fascinating world of linguistics and shows how to conduct meaningful language research in marketing, exploring the way language influences behaviour and how language can express thoughts, emotions, and mental states in marketing contexts.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781680839661 |
| Publisher: | NOW PUBLISHERS INC |
| Release Date: | April of 2022 |
| Language: | English |
| Dimensions: | 156 x 234 x 20 mm |
| Cover: | Softcover |
| Pages: | 132 |
| Format: | Book |
| Collection: | Foundations And Trends (R) In Marketing |
| Categories: |
Books in English
>
Management
>
Marketing
Books in English > Others |
| EAN: | 9781680839661 |
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