Capa do artigo Measurement In Marketing

Measurement In Marketing

by Bert Weijters e Hans Baumgartner
language: english
Publisher: NOW PUBLISHERS INC, December of 2019 ‧
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Reviews important issues related to measurement, which is indispensable for empirical research in marketing. The authors distinguish three related but distinct senses to think about measurement and based on this classification discuss issues relevant to each notion of measurement.

Measurement In Marketing

by Bert Weijters e Hans Baumgartner

Property Description
ISBN: 9781680836042
Publisher: NOW PUBLISHERS INC
Release Date: December of 2019
Language: English
Dimensions: 156 x 234 x 4 mm
Cover: Softcover
Pages: 136
Format: Book
Collection: Foundations And Trends (R) In Marketing
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9781680836042

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