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Adoption Of Innovations
Comparing The Imitation And The Threshold Models
language: english
Publisher:
NOW PUBLISHERS INC, June of 2022 ‧
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SYNOPSIS
Reviews the Bass model and its new generation extensions as well as the alternative approach - the threshold model, which analyses an individual’s decision whether, and to what extent, to use a new technology given economic conditions.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781638280200 |
| Publisher: | NOW PUBLISHERS INC |
| Release Date: | June of 2022 |
| Language: | English |
| Dimensions: | 156 x 234 x 20 mm |
| Cover: | Softcover |
| Pages: | 68 |
| Format: | Book |
| Collection: | Foundations And Trends (R) In Marketing |
| Categories: |
Books in English
>
Management
>
Marketing
Books in English > Others |
| EAN: | 9781638280200 |
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