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ENGLISH

Luxury Marketing And Brand Strategy - Theory And Practice For A Changing World

by Gina Cook, Kveta Olsanova e Marija Zlatic

~~62,26€~~ 56,03€ 10% OFF

 This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market.
Luxury Marketing And Brand Strategy - Theory And Practice For A Changing World

by Gina Cook, Kveta Olsanova e Marija Zlatic

~~209,54€~~ 188,59€ 10% OFF

free shipping

 This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market.
ENGLISH

Research Methods In Luxury Management

by Kelly Meng e Michael J. G. Parnwell

59,61€ + 10% CARD

 This is one of the first textbooks to explore the research process within the specific context of luxury brand management.
ENGLISH

Research Methods In Luxury Management

by Kelly Meng e Michael J. G. Parnwell

59,61€ + 10% CARD

 This is one of the first textbooks to explore the research process within the specific context of luxury brand management.
ENGLISH

Research Methods In Luxury Management

by Kelly (Goldsmiths, University Of London, Uk) Meng e Michael J. G. (University Of Leeds, Uk) Parnwell

216,30€ + 10% CARD

free shipping

 This is one of the first textbooks to explore the research process within the specific context of luxury brand management.
ENGLISH

Contemporary Issues In Luxury Brand Management

59,61€ + 10% CARD

 This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today.
ENGLISH

Contemporary Issues In Luxury Brand Management

59,61€ + 10% CARD

 This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today.
ENGLISH

Contemporary Issues In Luxury Brand Management

60,82€ + 10% CARD

free shipping

 This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today.
ENGLISH

Contemporary Issues In Luxury Brand Management

216,30€ + 10% CARD

free shipping

 This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today.
ENGLISH

Strategic Luxury Management - Value Creation And Creativity For Competitive Advantage

by David Millan Planelles

56,77€ + 10% CARD

free shipping

 Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.
ENGLISH

Strategic Luxury Management - Value Creation And Creativity For Competitive Advantage

by David Millan Planelles

55,64€ + 10% CARD

 Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. The focus of luxury study has traditionally centered on the clients’ drivers of consumption, their perception of the brand and the way to effectively engage with them. Luxury is rarely, however, discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.The book provides insight into the luxury industry and how companies face market complexity across three key areas. First, the company itself, determining what defines a luxury firm. Second, the book offers a specific framework to assess creativity across management and not simply as an individual talent. Third, the book considers the competitive landscape and the principles that allow companies to compete consistently and meaningfully. Each chapter includes pedagogical features to ensure comprehension, including chapter objectives and self-study questions.With examples and case studies from international firms illustrating each chapter, Strategic Luxury Management is essential reading for postgraduate, MBA and executive education students studying luxury management, luxury brand management, luxury creativity and innovation, and strategic management, as well as reflective practitioners within the luxury industry. Online resources include chapter-by-chapter PowerPoint slides.
ENGLISH

Strategic Luxury Management - Value Creation And Creativity For Competitive Advantage

by David Millan Planelles

55,64€ + 10% CARD

 Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. The focus of luxury study has traditionally centered on the clients’ drivers of consumption, their perception of the brand and the way to effectively engage with them. Luxury is rarely, however, discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.The book provides insight into the luxury industry and how companies face market complexity across three key areas. First, the company itself, determining what defines a luxury firm. Second, the book offers a specific framework to assess creativity across management and not simply as an individual talent. Third, the book considers the competitive landscape and the principles that allow companies to compete consistently and meaningfully. Each chapter includes pedagogical features to ensure comprehension, including chapter objectives and self-study questions.With examples and case studies from international firms illustrating each chapter, Strategic Luxury Management is essential reading for postgraduate, MBA and executive education students studying luxury management, luxury brand management, luxury creativity and innovation, and strategic management, as well as reflective practitioners within the luxury industry. Online resources include chapter-by-chapter PowerPoint slides.
ENGLISH

Strategic Luxury Management - Value Creation And Creativity For Competitive Advantage

by David Millan Planelles

209,54€ + 10% CARD

free shipping

 Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.
Luxury Marketing And Brand Strategy - Theory And Practice For A Changing World

by Gina Cook, Kveta Olsanova e Marija Zlatic

57,18€

free shipping

OUT OF STOCK OR NOT AVAILABLE

 This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market.
ENGLISH

Research Methods In Luxury Management

by Kelly (Goldsmiths, University Of London, Uk) Meng e Michael J. G. (University Of Leeds, Uk) Parnwell

60,82€

free shipping

OUT OF STOCK OR NOT AVAILABLE

 This is one of the first textbooks to explore the research process within the specific context of luxury brand management.

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