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Luxury Marketing And Brand Strategy

Theory And Practice For A Changing World

by Gina Cook, Marija Zlatic e Kveta Olsanova
Book eBook
Publisher: TAYLOR & FRANCIS LTD, September of 2025 ‧
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This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market.

Luxury Marketing And Brand Strategy

Theory And Practice For A Changing World

by Gina Cook, Marija Zlatic e Kveta Olsanova

Property Description
ISBN: 9781032974330
Publisher: TAYLOR & FRANCIS LTD
Release Date: September of 2025
Dimensions: 174 x 246 x 20 mm
Cover: Hardcover
Pages: 244
Format: Book
Collection: Mastering Luxury Management
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Management > Marketing
EAN: 9781032974330