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Luxury Marketing And Brand Strategy
Theory And Practice For A Changing World
Publisher:
TAYLOR & FRANCIS LTD, September of 2025 ‧
see product details
SYNOPSIS
This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781032973951 |
| Publisher: | TAYLOR & FRANCIS LTD |
| Release Date: | September of 2025 |
| Dimensions: | 174 x 246 x 20 mm |
| Cover: | Softcover |
| Pages: | 244 |
| Format: | Book |
| Collection: | Mastering Luxury Management |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9781032973951 |
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