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Strategic Luxury Management

Value Creation And Creativity For Competitive Advantage

by David Millan Planelles
language: english
Publisher: TAYLOR & FRANCIS LTD, November of 2021 ‧
56,77€
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Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.

Strategic Luxury Management

Value Creation And Creativity For Competitive Advantage

by David Millan Planelles

Property Description
ISBN: 9780367858377
Publisher: TAYLOR & FRANCIS LTD
Release Date: November of 2021
Language: English
Dimensions: 234 x 156 x 24 mm
Cover: Softcover
Pages: 248
Format: Book
Collection: Mastering Luxury Management
Categories: Books in English > Social Sciences and Humanities > Psychology
Books in English > Others
EAN: 9780367858377