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Luxury Marketing And Brand Strategy eBook

Theory And Practice For A Changing World

by Gina Cook, Marija Zlatic e Kveta Olsanova
Book eBook
language: english
Publisher: TAYLOR & FRANCIS, September of 2025 ‧
62,26€
56,03€
10% OFF
IMMEDIATE AVAILABILITY
Ebook for ADE
This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market.

Luxury Marketing And Brand Strategy

Theory And Practice For A Changing World

by Gina Cook, Marija Zlatic e Kveta Olsanova

Property Description
ISBN: 9781040403815
Publisher: TAYLOR & FRANCIS
Release Date: September of 2025
Language: English
Format: eBook
File Format and Compatibility:
Collection: Mastering Luxury Management
Categories: eBooks in English > Economics, Finance and Accounting > Economy
eBooks in English > Management > Marketing
EAN: 9781040403815
Acessibilidade: Ver características de acessibilidade indicadas pelo editor