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Brands And Brand Management - Contemporary Research Perspectives

70,21€ + 10% CARD

 Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands.
ENGLISH

The Aging Consumer - Perspectives From Psychology And Marketing

70,29€ + 10% CARD

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 The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research.
ENGLISH

Aging Consumer - Perspectives From Psychology And Marketing

64,91€ + 10% CARD

 The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research.
ENGLISH

Aging Consumer - Perspectives From Psychology And Marketing

64,91€ + 10% CARD

 The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research.
ENGLISH

The Aging Consumer - Perspectives From Psychology And Marketing

175,74€ + 10% CARD

free shipping

 The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research.
ENGLISH

Consumer Social Values

66,24€ + 10% CARD

 Bringing together a diverse set of contributors from different counties, this book advances the understanding of consumer social values and their roles in the global marketplace.
ENGLISH

Consumer Social Values

66,24€ + 10% CARD

 Bringing together a diverse set of contributors from different counties, this book advances the understanding of consumer social values and their roles in the global marketplace.
ENGLISH

Consumer Social Values

67,58€ + 10% CARD

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 Bringing together a diverse set of contributors from different counties, this book advances the understanding of consumer social values and their roles in the global marketplace.
ENGLISH

Consumer Social Values

209,54€ + 10% CARD

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 Bringing together a diverse set of contributors from different counties, this book advances the understanding of consumer social values and their roles in the global marketplace.
ENGLISH

Contemporary Consumption Rituals - A Research Anthology

76,84€ + 10% CARD

 An interdisciplinary anthology of consumption rituals.This new volume will help the understanding of why & how consumers imbue goods and services with meaning during rituals.Will be of interest to consumer psych,communications, marketing & business.
ENGLISH

Contemporary Consumption Rituals - A Research Anthology

76,84€ + 10% CARD

 An interdisciplinary anthology of consumption rituals.This new volume will help the understanding of why & how consumers imbue goods and services with meaning during rituals.Will be of interest to consumer psych,communications, marketing & business.
ENGLISH

Consumer Behavior And Advertising Involvement - Selected Works Of Herbert E. Krugman

by Edward P. Krugman

74,19€ + 10% CARD

 This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology. William Wells, University of Minnesota, has provided the foreword and section overviews for the book which will help it appeal to all academics and students of consumer research.
ENGLISH

Visual Marketing - From Attention To Action

60,94€ + 10% CARD

 Aims to further research and theory development in visual marketing. This book includes chapters that represent an array of issues in visual marketing. It addresses three areas in theory: attention and perception, visual cognition and action and choice. It is of interest to undergraduate and graduate students in marketing, and social psychology.
ENGLISH

Handbook Of Consumer Psychology

68,89€ + 10% CARD

 Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook presents a collection of chapters in the field of consumer psychology.
ENGLISH

Evolutionary Bases Of Consumption

by Gad Saad

79,49€ + 10% CARD

 The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a cap
ENGLISH

Contemporary Consumption Rituals - A Research Anthology

209,54€ + 10% CARD

free shipping

 An interdisciplinary anthology of consumption rituals.This new volume will help the understanding of why & how consumers imbue goods and services with meaning during rituals.Will be of interest to consumer psych,communications, marketing & business.
ENGLISH

The Evolutionary Bases Of Consumption

by Gad Saad

229,82€ + 10% CARD

free shipping

 The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a cap
ENGLISH

Online Consumer Behavior - Theory And Research In Social Media, Advertising And E-Tail

52,99€ + 10% CARD

 Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
ENGLISH

Consumer Behavior And Advertising Involvement - Selected Works Of Herbert E. Krugman

by Edward P. (Cahill Gordon & Reindel, Llp, New York, Usa) Krugman

209,54€ + 10% CARD

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 Herbert Krugman is the past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology.
ENGLISH

Corrosion Resistance Tables - Metals, Nonmetals, Coatings, Mortars, Plastics, Elastomers And Linings And Fabrics

by Philip A. Schweitzer

1703,36€ + 10% CARD

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 Presents research on mechanisms of corrosion and advancements in corrosion resistance. This book offers a tabular guide to materials used in the construction of system components ranging from vessels to pumps to gaskets and packing - for specific processes and applications.
ENGLISH

Visual Marketing - From Attention To Action

209,54€ + 10% CARD

free shipping

 Aims to further research and theory development in visual marketing. This book includes chapters that represent an array of issues in visual marketing. It addresses three areas in theory: attention and perception, visual cognition and action and choice. It is of interest to undergraduate and graduate students in marketing, and social psychology.
ENGLISH

Contemporary Consumption Rituals - A Research Anthology

78,40€ + 10% CARD

free shipping

 An interdisciplinary anthology of consumption rituals.This new volume will help the understanding of why & how consumers imbue goods and services with meaning during rituals.Will be of interest to consumer psych,communications, marketing & business.
ENGLISH

Visual Marketing - From Attention To Action

62,18€ + 10% CARD

free shipping
ENGLISH

Consumer Behavior And Advertising Involvement - Selected Works Of Herbert E. Krugman

by Edward P. (Cahill Gordon & Reindel, Llp, New York, Usa) Krugman

75,69€ + 10% CARD

free shipping
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