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Visual Marketing

From Attention To Action

language: english
Publisher: TAYLOR & FRANCIS INC, September of 2007 ‧
209,54€
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Aims to further research and theory development in visual marketing. This book includes chapters that represent an array of issues in visual marketing. It addresses three areas in theory: attention and perception, visual cognition and action and choice. It is of interest to undergraduate and graduate students in marketing, and social psychology.

Visual Marketing

From Attention To Action

Property Description
ISBN: 9780805862928
Publisher: TAYLOR & FRANCIS INC
Release Date: September of 2007
Language: English
Dimensions: 152 x 229 x 24 mm
Cover: Hardcover
Pages: 320
Format: Book
Collection: Marketing And Consumer Psychology Series
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780805862928

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