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Brands And Brand Management eBook
Contemporary Research Perspectives
language: english
Publisher:
TAYLOR & FRANCIS, April of 2023 ‧
see product details
70,21€
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Ebook for ADE
SYNOPSIS
Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781000951271 |
| Publisher: | TAYLOR & FRANCIS |
| Release Date: | April of 2023 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Collection: | Marketing And Consumer Psychology Series |
| Categories: |
eBooks in English
>
Social Sciences and Humanities
>
Psychology
|
| EAN: | 9781000951271 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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