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Online Consumer Behavior eBook
Theory And Research In Social Media, Advertising And E-Tail
language: english
Publisher:
TAYLOR & FRANCIS, May of 2012 ‧
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52,99€
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Ebook for ADE
SYNOPSIS
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781136342219 |
| Publisher: | TAYLOR & FRANCIS |
| Release Date: | May of 2012 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Collection: | Marketing And Consumer Psychology Series |
| Categories: |
eBooks in English
>
Management
>
Marketing
|
| EAN: | 9781136342219 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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