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Handbook Of Consumer Psychology eBook

language: english
Publisher: TAYLOR & FRANCIS, December of 2018 ‧
68,89€
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Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook presents a collection of chapters in the field of consumer psychology.

Handbook Of Consumer Psychology

Property Description
ISBN: 9781136676208
Publisher: TAYLOR & FRANCIS
Release Date: December of 2018
Language: English
Format: eBook
File Format and Compatibility:
Collection: Marketing And Consumer Psychology Series
Categories: eBooks in English > Social Sciences and Humanities > Psychology
EAN: 9781136676208
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

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