10% OFF

Consumer Behavior And Advertising Involvement

Selected Works Of Herbert E. Krugman

by Edward P. (Cahill Gordon & Reindel, Llp, New York, Usa) Krugman
language: english
Publisher: TAYLOR & FRANCIS INC, May of 2008 ‧
209,54€
10% OFF CARD
free shipping
Sell ​​your book
Herbert Krugman is the past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology.

Consumer Behavior And Advertising Involvement

Selected Works Of Herbert E. Krugman

by Edward P. (Cahill Gordon & Reindel, Llp, New York, Usa) Krugman

Property Description
ISBN: 9780805857887
Publisher: TAYLOR & FRANCIS INC
Release Date: May of 2008
Language: English
Dimensions: 157 x 236 x 23 mm
Cover: Hardcover
Pages: 354
Format: Book
Collection: Marketing And Consumer Psychology Series
Categories: Books in English > Management > Advertising
Books in English > Others
EAN: 9780805857887

BOOKS FROM THE SAME COLLECTION