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Advanced Methods For Modeling Markets

405,55€ + 10% CARD

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 This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models.
ENGLISH

Advanced Methods For Modeling Markets

396,84€ + 10% CARD

 This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models.
ENGLISH

Market Response Models: Econometric And Time Series Analysis

by Dominique M. Hanssens, Leonard J. Parsons e Randall L. Schultz

145,09€ + 10% CARD

 This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions. It illustrates how marketing generalizations are the basis of marketing theory and marketing knowledge.
ENGLISH

Research Traditions In Marketing

264,34€ + 10% CARD

 Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the European Institute for Ad vanced Studies in Management; they have also managed to elicit numerous insightful comments from a host of dashing young scholars as well as from the fortunate few established authorities whose findings have long be come leading articles in the best academic journals, who now chair those journals'' editorial boards, and after whom great scientific awards have been named. In so doing, our dedicated triumvirate has blended together pieces of diverse research traditions-some of them quite puzzling-and mixed significantly differentiated styles of expression. The controversial display of self-confidence by some distinguished colleagues, the amazingly emo tional "good old" memories revived by their peers, the scapegoat-finding and moralizing confessions produced by some of their disciples together with the detached systematic rigidity of some others all combine to pro duce a multivarious patchwork that may well prove the existence of a marketing scholar lifecycle. This cartoon-like four-class typology might even make it worth the reader''s while to indulge in some guesswork to discover the sequence of the four stages as an exercise and then partition the author population accordingly.
ENGLISH

Expert Systems For Scanner Data Environments - The Marketing Workbench Laboratory Experience

by John M. Mccann e John P. Gallagher

118,59€ + 10% CARD

 This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems. The remainder of the book combines a tutorial on expert systems with a series of expert system prototypes. The tutorial material is presented in three places. First, section II is devoted to introducing expert systems in general. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the important features of a backward-chaining, rule-based system. The promotion theme is extended in chapter 5 where a larger system is presented. The material in all three of these chapters was designed as an introduction and tutorial on the most common technology for building applied expert systems: the backward-chaining, rule-based inference engine. Tutorial material is also contained in the body of the chapters that describe the prototypes. This material is usually in the form of sample rules and a description of the process for applying the rules. The third location of the expert system material is in chapters that follow discussions of the prototypes. Chapter 7 is a technical chapter on the coupling of expert systems to traditional systems.
ENGLISH

Dynamic Models Of Advertising Competition - Open- And Closed-Loop Extensions

by Gary M. Erickson

118,59€ + 10% CARD

 Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions.
ENGLISH

Evoked Potential Manual - A Practical Guide To Clinical Applications

by A. Zonneveldt, E. Colon, J.P.C De Weerd e S.L. Visser

60,82€ + 10% CARD

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 de Weerd Evoked potentials are the electrical voltage fluctuations which can be recorded from parts of the nervous system in response to stimulation of sensory modalities.
ENGLISH

Leading Global Innovation - Facilitating Multicultural Collaboration And International Market Success

by Karina R. Jensen

44,60€ + 10% CARD

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 Responding to the need for organizations to improve global strategic planning and execution, this book presents a framework for effectively conceiving and executing new concepts for international markets.
ENGLISH

Advanced Methods For Modeling Markets

405,55€ + 10% CARD

free shipping

 This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models.
ENGLISH

Marketing Decisions Under Uncertainty

by Dung Nguyen

237,84€ + 10% CARD

 Remarkable advance in quantitative marketing research in the last two decades, incorporating applied microeconomic theories, operations research and management applications, has brought the field of marketing alongside with finance, accounting and productionto within an executive''sreach for a sophisticatedtoolbox for decision making in an increasingly competitive and complex business environment. A quick look at Marketing, a recently published book edited by Eliashberg and Lilien would indicate even to the casual reader the extent of such methodological progress made by marketing scholars. Even in such an impressive and nearly exhaustive collection oftopics, with the notable exception pointed out by the editors of applicationsofthe scanner data, and in spite of the reference to it, an important omission is related to the issues ofmarketing decisions under conditions ofuncertainty. It is fairly obvious to the marketing executive and academician alike to recognize the important role uncertaintyplays in marketingdecisions such as pricing, promotion, advertising, sales force management, and others. The major purpose of this study is to address certain major marketing decision variables within the general context of an uncertain environment. While there have been significant progresses in analyzing marketing behaviors in a stochastic environment,the sourcesscatteramong differentmanagementandmarketingjoumals; and to the extent that these issues are addressed at all, they have aimed mainly at each separate, specifictopic at a time. Thus, our effort to bring these studies together in the same framework should facilitate our in-depth analysis of these important phenomena.
ENGLISH

Market Segmentation - Conceptual And Methodological Foundations

by Michel Wedel e Wagner A. Kamakura

383,59€ + 10% CARD

 Conceptual and Methodological Foundations.
ENGLISH

Marketing Management Support Systems - Principles, Tools, And Implementation

by Berend Wierenga e Gerrit Van Bruggen

118,59€ + 10% CARD

 Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker?
ENGLISH

Dynamic Models Of Advertising Competition

by Gary M. Erickson

118,59€ + 10% CARD

 I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. A notable addition to the present edition are the new chapters, 6, 7, and 8, which offer analysis of three triopoly models.
ENGLISH

Differential Games In Marketing

by Georges Zaccour e Steffen Jorgensen

171,59€ + 10% CARD

 Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time.
ENGLISH

Marketing Research And Modeling: Progress And Prospects - A Tribute To Paul E. Green

264,34€ + 10% CARD

 Addresses developments including techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
ENGLISH

Market Response Models - Econometric And Time Series Analysis

by Dominique M. Hanssens, Leonard J. Parsons e Randall L. Schultz

325,29€ + 10% CARD

 This second edition, on the use of market response models for planning and forecasting, includes a new chapter on sales forecasting; adds mini case histories and emphasizes new insights available on marketing sales drivers, especially improved understanding of sales promotion
ENGLISH

Modeling Markets - Analyzing Marketing Phenomena And Improving Marketing Decision Making

by Jaap E. Wieringa, Koen H. Pauwels, Peter S.H. Leeflang e Tammo H.A. Bijmolt

171,59€ + 10% CARD

 This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.<div><b><i><br></i></b></div><div><b><i>Modeling Markets</i></b> presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations. </div><div><br></div><div>In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena.</div>
ENGLISH

Building Models For Marketing Decisions

by Dick R. Wittink, Michel Wedel, Peter S.H. Leeflang e Philippe A. Naert

464,41€ + 10% CARD

 This text describes marketing models that managers can use as an aid in decision making. It distinguishes four parts in this process: specification, estimation, validation and use of models. Throughout the book, the authors provide examples and illustrations.
ENGLISH

Innovation And Marketing In The Pharmaceutical Industry - Emerging Practices, Research, And Policies

211,34€ + 10% CARD

 The pharmaceutical industry is one of todayâ€™s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment.
ENGLISH

Database Marketing - Analyzing And Managing Customers

by Byung-Do Kim, Robert C. Blattberg e Scott A. Neslin

145,09€ + 10% CARD

 Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."
ENGLISH

Modeling Markets - Tools For Analyzing Marketing Phenomena And Improving Decision Making

by Jaap E. Wieringa, Koen H. Pauwels, Peter S.H. Leeflang e Tammo H.A. Bijmolt

175,73€ + 10% CARD

free shipping

 This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models.
ENGLISH

Vintage Crochet Hats And Accessories - 23 Classic Hats, Shawls, And Bags

by Kathryn Fulton

16,16€ + 10% CARD

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 Join in the comeback of the vintage look by making your own hats, handbags, and more in classic styles. These 23 patterns include accessories for women, men, and children, all with a vintage-chic look.
ENGLISH

Innovation And Marketing In The Pharmaceutical Industry - Emerging Practices, Research, And Policies

297,40€ + 10% CARD

free shipping

 The pharmaceutical industry is one of todayâ€™s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment.
ENGLISH

Managing Business Interfaces - Marketing And Engineering Issues In The Supply Chain And Internet Domains

131,84€ + 10% CARD

 Integration is an important and practical matter in globalized commerce. This book provides summary as well as thoughts in managing business interfaces. Through eleven invited chapters, it brings together the developments in research related to product development, supply chain management, e-business operations, and field studies.
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