Capa do artigo Market Response Models: Econometric And Time Series Analysis
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Market Response Models: Econometric And Time Series Analysis eBook

by Leonard J. Parsons, Randall L. Schultz e Dominique M. Hanssens
language: english
Publisher: SPRINGER NETHERLANDS, December of 2012 ‧
145,09€
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This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions. It illustrates how marketing generalizations are the basis of marketing theory and marketing knowledge.

Market Response Models: Econometric And Time Series Analysis

by Leonard J. Parsons, Randall L. Schultz e Dominique M. Hanssens

Property Description
ISBN: 9789400910737
Publisher: SPRINGER NETHERLANDS
Release Date: December of 2012
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: International Series In Quantitative Marketing
Categories: eBooks in English > Economics, Finance and Accounting > Economy
EAN: 9789400910737

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