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Market Response Models eBook

Econometric And Time Series Analysis

by Leonard J. Parsons, Randall L. Schultz e Dominique M. Hanssens
language: english
Publisher: SPRINGER US, December of 2005 ‧
325,29€
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This second edition, on the use of market response models for planning and forecasting, includes a new chapter on sales forecasting; adds mini case histories and emphasizes new insights available on marketing sales drivers, especially improved understanding of sales promotion

Market Response Models

Econometric And Time Series Analysis

by Leonard J. Parsons, Randall L. Schultz e Dominique M. Hanssens

Property Description
ISBN: 9780306475948
Publisher: SPRINGER US
Release Date: December of 2005
Language: English
Format: eBook
Collection: International Series In Quantitative Marketing
Categories: eBooks in English > Management > Marketing
EAN: 9780306475948

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