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Innovation And Marketing In The Pharmaceutical Industry

Emerging Practices, Research, And Policies

language: english
Publisher: SPRINGER-VERLAG NEW YORK INC., November of 2013 ‧
297,40€
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The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment.

Innovation And Marketing In The Pharmaceutical Industry

Emerging Practices, Research, And Policies

Property Description
ISBN: 9781461478003
Publisher: SPRINGER-VERLAG NEW YORK INC.
Release Date: November of 2013
Language: English
Dimensions: 162 x 239 x 44 mm
Cover: Hardcover
Pages: 768
Format: Book
Collection: International Series In Quantitative Marketing
Categories: Books in English > Management > Management and Organization
EAN: 9781461478003

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