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Building Models For Marketing Decisions eBook
language: english
Publisher:
SPRINGER US, June of 2013 ‧
see product details
464,41€
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
IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
This text describes marketing models that managers can use as an aid in decision making. It distinguishes four parts in this process: specification, estimation, validation and use of models. Throughout the book, the authors provide examples and illustrations.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781461540502 |
| Publisher: | SPRINGER US |
| Release Date: | June of 2013 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | PDF para ADE |
| Collection: | International Series In Quantitative Marketing |
| Categories: |
eBooks in English
>
Management
>
Marketing
|
| EAN: | 9781461540502 |
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