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Database Marketing eBook

Analyzing And Managing Customers

by Robert C. Blattberg, Scott A. Neslin e Byung-Do Kim
language: english
Publisher: SPRINGER NEW YORK, February of 2010 ‧
145,09€
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Ebook for ADE
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."

Database Marketing

Analyzing And Managing Customers

by Robert C. Blattberg, Scott A. Neslin e Byung-Do Kim

Property Description
ISBN: 9780387725796
Publisher: SPRINGER NEW YORK
Release Date: February of 2010
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: International Series In Quantitative Marketing
Categories: eBooks in English > Management > Marketing
EAN: 9780387725796

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