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The Effortless Experience

Conquering The New Battleground For Customer Loyalty

by Matthew Dixon, Rick Delisi e Nicholas Toman
language: english
Publisher: PENGUIN BOOKS LTD, September of 2013 ‧
22,97€
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Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.

The Effortless Experience

Conquering The New Battleground For Customer Loyalty

by Matthew Dixon, Rick Delisi e Nicholas Toman

Property Description
ISBN: 9780241003305
Publisher: PENGUIN BOOKS LTD
Release Date: September of 2013
Language: English
Dimensions: 153 x 233 x 18 mm
Cover: Softcover
Pages: 256
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780241003305

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