The Challenger Sale
Taking Control Of The Customer Conversation
Book
eBook
language: english
Publisher:
PENGUIN PUTNAM INC, November of 2011 ‧
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SYNOPSIS
Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, this title argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781591844358 |
| Publisher: | PENGUIN PUTNAM INC |
| Release Date: | November of 2011 |
| Language: | English |
| Dimensions: | 158 x 235 x 20 mm |
| Cover: | Hardcover |
| Pages: | 240 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9781591844358 |
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