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Relationship-Oriented Sustainability Marketing

Concepts, Challenges, And Opportunities

by John E. Spillan, Ali Kara e Guido Grunwald
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language: english
Publisher: Springer International Publishing AG, May of 2025 ‧
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Offering a comprehensive examination of relationship-oriented sustainability marketing in the contemporary landscape, this work will acquaint researchers with the challenges related to stakeholder engagement in sustainability marketing and advance scholarship on effectively managing stakeholder relationships.

Relationship-Oriented Sustainability Marketing

Concepts, Challenges, And Opportunities

by John E. Spillan, Ali Kara e Guido Grunwald

Property Description
ISBN: 9783031883484
Publisher: Springer International Publishing AG
Release Date: May of 2025
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Hardcover
Pages: 268
Format: Book
Collection: Palgrave Studies In Marketing, Organizations And Society
Categories: Books in English > Others
EAN: 9783031883484

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