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language: english
Publisher: Pearson Education Limited, June of 2024 ‧
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The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.

Marketing Management

by Philip Kotler, Torben Hansen, Mairead Brady, Kevin Keller e Malcolm Goodman

Property Description
ISBN: 9781292727035
Publisher: Pearson Education Limited
Release Date: June of 2024
Language: English
Dimensions: 212 x 279 x 27 mm
Cover: Softcover
Pages: 808
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9781292727035

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