Capa do artigo Marketing Management
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Marketing Management eBook

by Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman e Torben Hansen
Book eBook
language: english
Publisher: PEARSON EDUCATION, May of 2024 ‧
60,94€
54,85€
10% OFF
IMMEDIATE AVAILABILITY
Ebook for ADE
The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.

Marketing Management

by Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman e Torben Hansen

Property Description
ISBN: 9781292458786
Publisher: PEARSON EDUCATION
Release Date: May of 2024
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Marketing
EAN: 9781292458786
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

PHILIP KOTLER

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KEVIN LANE KELLER

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MAIREAD BRADY

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MALCOLM GOODMAN

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TORBEN HANSEN

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