Capa do artigo Marketing Management
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Marketing Management eBook

by Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman e Torben Hansen
Book eBook
language: english
Publisher: PEARSON EDUCATION, May of 2024 ‧
60,94€
54,85€
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The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.

Marketing Management

by Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman e Torben Hansen

Property Description
ISBN: 9781292458786
Publisher: PEARSON EDUCATION
Release Date: May of 2024
Language: English
Format: eBook
Categories: eBooks in English > Management > Marketing
EAN: 9781292458786
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

PHILIP KOTLER

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KEVIN LANE KELLER

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MAIREAD BRADY

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MALCOLM GOODMAN

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TORBEN HANSEN

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