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Strategic Brand Management

A European Perspective

by Tony Aperia, Kevin Keller e Mats Georgson
language: english
Publisher: Pearson Education Limited, December of 2011 ‧
112,19€
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Develop your students' brand management skills with practical insights from the industryStrategic Brand Management, 2nd edition, equips your students with the tools and knowledge to implement successful brand strategy. With activities to guide their learning, the text teaches your students to make business decisions like real managers.

Strategic Brand Management

A European Perspective

by Tony Aperia, Kevin Keller e Mats Georgson

Property Description
ISBN: 9780273737872
Publisher: Pearson Education Limited
Release Date: December of 2011
Language: English
Dimensions: 188 x 246 x 35 mm
Cover: Softcover
Pages: 968
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780273737872

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