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International Marketing

Strategy And Theory

by Sak Onkvisit, John J. (Providence College, Usa) Shaw e Michael A. Merz
Book eBook
language: english
Publisher: TAYLOR & FRANCIS LTD, June of 2025 ‧
398,80€
358,92€
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This comprehensive text provides students with a solid foundation in International Marketing theory, research, and practice. Fully updated throughout, the book covers all the latest topics, including e-commerce, corporate sustainability, corporate social responsibility, cryptocurrency, and the broader political and economic context.

International Marketing

Strategy And Theory

by Sak Onkvisit, John J. (Providence College, Usa) Shaw e Michael A. Merz

Property Description
ISBN: 9781032583693
Publisher: TAYLOR & FRANCIS LTD
Release Date: June of 2025
Language: English
Dimensions: 174 x 246 x 20 mm
Cover: Hardcover
Pages: 512
Format: Book
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Management > Marketing
EAN: 9781032583693