Capa do artigo International Marketing

International Marketing

Strategy And Theory

by Sak Onkvisit, John J. (Providence College, Usa) Shaw e John (Providence College, Usa) Shaw
language: english
Publisher: TAYLOR & FRANCIS LTD, August of 2008 ‧
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A key text examining the theory and strategy of marketing in a global context, this acclaimed text uses academic rigour rather than anecdotal evidence. The new edition features key new data, updated case studies, and a revised companion website.

International Marketing

Strategy And Theory

by Sak Onkvisit, John J. (Providence College, Usa) Shaw e John (Providence College, Usa) Shaw

Property Description
ISBN: 9780415772624
Publisher: TAYLOR & FRANCIS LTD
Release Date: August of 2008
Language: English
Dimensions: 189 x 246 x 29 mm
Cover: Softcover
Pages: 736
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780415772624

SAK ONKVISIT

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JOHN J. (PROVIDENCE COLLEGE, USA) SHAW

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JOHN (PROVIDENCE COLLEGE, USA) SHAW

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