Capa do artigo International Marketing

International Marketing

Strategy And Theory

by Sak Onkvisit, John J. (Providence College, Usa) Shaw e John (Providence College, Usa) Shaw
language: english
Publisher: TAYLOR & FRANCIS LTD, September of 2008 ‧
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A key text examining the theory and strategy of marketing in a global context, this acclaimed text uses academic rigour rather than anecdotal evidence. The new edition features key new data, updated case studies, and a revised companion website.

International Marketing

Strategy And Theory

by Sak Onkvisit, John J. (Providence College, Usa) Shaw e John (Providence College, Usa) Shaw

Property Description
ISBN: 9780415772617
Publisher: TAYLOR & FRANCIS LTD
Release Date: September of 2008
Language: English
Dimensions: 189 x 246 x 36 mm
Cover: Hardcover
Pages: 736
Format: Book
Collection: Routledge Research In Education
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780415772617

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