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International Marketing
Strategy And Theory
language: english
Publisher:
TAYLOR & FRANCIS LTD, June of 2025 ‧
see product details
SYNOPSIS
This comprehensive text provides students with a solid foundation in International Marketing theory, research, and practice. Fully updated throughout, the book covers all the latest topics, including e-commerce, corporate sustainability, corporate social responsibility, cryptocurrency, and the broader political and economic context.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781032583662 |
| Publisher: | TAYLOR & FRANCIS LTD |
| Release Date: | June of 2025 |
| Language: | English |
| Dimensions: | 174 x 246 x 20 mm |
| Cover: | Softcover |
| Pages: | 512 |
| Format: | Book |
| Categories: |
Books in English
>
Economics, Finance and Accounting
>
Economy
Books in English > Management > Marketing |
| EAN: | 9781032583662 |
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10%International MarketingTAYLOR & FRANCIS LTD358,92€
398,80€free shipping -
International MarketingTAYLOR & FRANCIS LTD244,63€
-
10%International MarketingTAYLOR & FRANCIS LTD358,92€
398,80€free shipping -
International MarketingTAYLOR & FRANCIS LTD244,63€
-
10%International MarketingTAYLOR & FRANCIS LTD358,92€
398,80€free shipping