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Publisher: TAYLOR & FRANCIS LTD, November of 2025 ‧
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Integrating Marketing and Supply Chain Management brings together two disciplines, marketing and supply chain management, to provide students with a bird’s-eye view of these disciplines and to appreciate their symbiotic relationship to one another.

Integrating Marketing And Supply Chain Management

Converging Paths To Holistic Business Success

by Adam Lindgreen, Dimitris (Technological Educational Institute Of Central Macedonia, Greece) Folinas, Thomas A. (Democritus University Of Thrace, Greece.) Fotiadis, Christos A. Vassiliadis e Antonios Gasteratos

Property Description
ISBN: 9781041096146
Publisher: TAYLOR & FRANCIS LTD
Release Date: November of 2025
Language: English
Dimensions: 174 x 246 x 20 mm
Cover: Hardcover
Pages: 436
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9781041096146