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language: english
Publisher: SAGE PUBLICATIONS LTD, December of 2022 ‧
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An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.

Industrial Marketing

by Adam Lindgreen, George J. Siomkos, Thomas Fotiadis, Dimitris Folinas e Christina Oberg

Property Description
ISBN: 9781529778533
Publisher: SAGE PUBLICATIONS LTD
Release Date: December of 2022
Language: English
Dimensions: 186 x 232 x 20 mm
Cover: Softcover
Pages: 400
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9781529778533