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language: english
Publisher: TAYLOR & FRANCIS LTD, March of 2022 ‧
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This book offers a systemic approach to the integration of Marketing and Supply Chain Management. It examines the strategic connections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people and processes.

Marketing And The Customer Value Chain

Integrating Marketing And Supply Chain Management

by Dimitris (Technological Educational Institute Of Central Macedonia, Greece) Folinas, Aggeliki Konstantoglou, Konstantinos Vasileiou e Thomas (Democritus University Of Thrace, Greece.) Fotiadis

Property Description
ISBN: 9781138394476
Publisher: TAYLOR & FRANCIS LTD
Release Date: March of 2022
Language: English
Dimensions: 174 x 246 x 20 mm
Cover: Hardcover
Pages: 340
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9781138394476